The Great Designs

Three Ways You Can enhance Design Business

2011-12-29T04:49:00.000-08:00

Logo designing is quickly becoming a competitive business as companies and professionals worldwide thrive to bank on this art. If you are someone who have just started a design business, you must struggle really hard to come up with ideas and strategies that can bring your business profitability.

Here are some tips to grow your logo business:

1. Social Networking

There are a number of social media platforms like Twitter, Facebook, Google+ and StumbleUpon that will help your business to connect with like minded designers. You can also display your work on such platforms. This will help clients to find you easily. And if your work is really good, then clients will avail of your services.You have to make yourself visible in these social networking sites to get noticed by prospective clients.

2. Give Free Demo and Presentations

People love free stuff and when you offer free presentations of your designs to local business owners, they will sure want to consider investing their money in your business. Ensure that the presentation highlights your best works and explains your purpose. If these business people like your designs, they will contact you to avail your logo designing services. They might take some time in coming to a decision, but will contact you for more information if they like your design.

3. Keep in Touch with Previous Clients

Generally designers lose contact with clients the moment a logo project is delivered. As a wise designer, you should avoid doing this. Remember that clients you have designed for are your best associates, especially if you have produced quality designs.

Therefore, stay in touch with former clients. You never know when a new business opportunity knocks your door! It might be a project from the same client. It might also be from someone who came to know about you from your former client.

The Importance of Getting A Good Logo Design

2011-11-20T20:50:00.000-08:00

If you need a good logo design for your company, you must know how to work on basic details, including those of writing a perfect design draft, while having the ability to visualize a logo design in your mind. Do not leave everything up to the designer, as you must also be aware of certain rules and implications.

1). Write a Good Design Draft

Logo designers need to understand your design draft perfectly, before they set out to create a logo meeting your demands. When you are unable to clearly define the main essence of your company and give an ambiguous draft, you sure won’t get a good enough logo. Always state the purpose of your company, what you want the public to know and what design/color/shape you would like to add in.

2). Decide on the Kind of Logo Design

What kind of logo would you like? Type logos, image logos or image/type logos? These are three different logo designs with their own unique impact. Type logos are for logo designs based on fonts, while image logos are those based on graphical shapes and swirls. Finally image/type logos are based on images and fonts, like the Starbucks logo.

3). Do Your Research on Logo Design Rules

Though you are not the designer, it would be great, if you could research on basic logo design rules. Simplicity is one of the most important concepts in logo design as it has always been noticed that the best logo designs have always been those that are designed with simplicity yet pertaining to the original message.

3 Things Bad Designers Do - Big No No!

2011-09-20T05:27:00.000-07:00

As a logo designer you have a responsibility to create original work and to handle your projects professionally. Here are a few things bad designers do that are a big no-no.

1. Overlook the Design Brief

When a client provides you with the design brief, your job is to go through it carefully, analyzing each demand of the logo and understand it. Wherever you find some issues, you have to communicate directly with the client. Bad logo designers over look the brief and don't bother to interact with the client, thinking they know what they are doing. You are bound to lose clients if you end up doing this.

2. Don't Care About Time

Meeting deadlines is critical for the success of any project. Taking up multiple projects and end up delaying the work process will not stand well for the clients. You should avoid being late if you value your reputation as a designer.

3. Using Derivative Logo Concepts

Search for a logo online, copy it, change the font font, change the colors, remove that swish, add a new line - and voila! You have a new design. Yes, you do, if you are looking to earn a reputation of bad designer who copies other people's work. Just because you make a few changes to an already existing logo doesn't make it yours. It is still a copied logo and it can be detected. If creativity is not your strong power, then don’t opt for a creative art like logo designing to be your career.

If these 3 things are what you do then you don't have the right to stand in this industry as a logo designer. For sure, doing this will earn you the repo of being a Bad Designer!

Do You Have What It Takes To Be A Graphic Designer?

2011-08-15T23:37:00.000-07:00

The graphic industry is growing at a rapid pace. Young talent sprouting up from everywhere and participating in online design contests and making their name in the professional world. Considering the huge influx of graphic designers out there, do you think you have what it takes to be a graphic designer? Find out!

1). Are You Passionate About Art?

Let me make this clear. Graphic or even logo designing is 80% art and 20% technicality. It means you have to be mad for art in order to be a successful graphic designer. Do you have that keen eye for detail, do you have that maddening artistic sense? Do you think you can sketch a logo design or a graphic platform eloquently? If yes, then graphic design is absolutely for you!

2). Are You Fast on The Computer?

If you want to be a digital artist, you have to be fluent on the computer. You have to meet deadlines, you have to create designs on the PC using various software and you have to know all the technicalities about graphic designing. If you do, welcome aboard!

3). Are You Patient Enough?

To stay aboard, you have to be patient, very patient. Just like every other artwork, you may have many critics - both good and bad. Are you ready to face grumpy clients? Are you ready to modify your work on the client's insistence? If you have an ego problem, if you're hot tempered, then maybe you would have to be very careful on this board.

4). Are You A Good Communicator?

On a professional level, you have to be a hell good of a communicator to make excellent designs. Can you talk to clients regarding various elements in the graphic design? Can you convey your ideas and strategies smoothly? Are you an excellent PR person? If yes, you're stay is much much welcomed.

5).Are You Able To Handle Pressure?

In professional graphic designing, there is always a good amount of pressure. Because of its artistically complicated nature, graphic designing has always been falling victim to pressurized standards. if you think you have the ability to handle pressure, you can very well make your spot permanent in this field.

There you go! five essential elements to make you a perfect graphic designer. So you think you got it all!

Logo Design - A Brief History

2011-05-31T22:28:00.000-07:00

Logo Design History

Logos are all around us in today's society. Anything that can market and sell a brand and advertising. Everywhere you look you see the logo - the clothes, boards, have been included in television programs, and so began the marketing of 18 and 19 centuries, when industrialization began. We moved in society and the increasing industrialization of the country. Until now, of course, was the way of "branding" itself as flags and coats of arms, but nothing, no mass-produced. During the year the greek "encryption" (a letter representing the name) was used in a personal brand. Other items such as coins and engravings are included signs that represent a person or a country.

During the time of industrialization began techniques such as typography, photography, literature and advertising to gain immense popularity. type typography made it much easier and cheaper to mass produce printed. custom logos arises. A new middle class has increased, and people were more aware than ever. Printing costs were down and several newspapers and publications came on the market. It was more important for companies to become recognizable and give credit to themselves.

During the 1900 mass-produced goods and marketing has become the norm. Designers who specialize in logo design help ensure that corporate brands stand out among the other firms in the sea of competition. This problem continues today as the market continues to grow and the market becomes increasingly cluttered. New ways to stand out and attract attention are more important now. A trained designer logos knows what it takes to successfully create a logo that will be missed.

The current era of the logo was started in 1950. A paradigmatic contemporary logo is the Chase Bank logo, designed in 1960 by Chermayeff & Geismar, considered pioneers of Modernist graphic design in the United States. Chase ID was "the first truly abstract with" the modern era. How many logos would happen next, advertising media used to connect with the bank logo in the public mind, but it is simple, characteristic form, without specific cultural or other connotations, was well suited to represent complex, multi-national company.

Today, many companies, products, brands, services, agencies and other entities ideogram (sign, symbol) or ID (identification) or a combination of sign and symbol as a logo. As a result, only a few thousands of ideograms people see are recognized without a name. It makes sense to use an ideogram as a logo, even if the name, if people do not recognize it properly. Currently, the use of both images (ideograms) and company name (logo) instead of the name emphasizes support for the graphics and makes it unique, is not a building through the repetitive use desiginal letters, colors and other graphics.

The official logo of Argentina, to promote tourism, investment and cultural

Ideograms (icons, signs, emblems) may be more effective than a written name (logotype), especially for logos that translates into many alphabets, such as a name in the Arabic language would be of little use in most markets Europeans. An ideogram of the holding of the general property of the product in both markets. In areas non-profit organization, the Red Cross (which goes by Red Crescent in Muslim countries) is an example of a well known emblem which does not need an accompanying name. Mark aims to facilitate cross-language marketing. The Coca-Cola logo can be identified in any language, because of the color standard and well known "wave band" design.

Some countries have logos, eg, Argentina, Spain, Italy, Turkey and the islands of the Bahamas, that identify them in marketing their country for tourism purposes only. These logos are often used by countries whose tourism industry is an important part of its economy.

How can a Corporate Logo Reflect Your Company Image?

2011-03-19T22:18:00.000-07:00

In today’s highly competitive marketing world, every company needs a brand image to stand out. A corporate logo design is considered as one of the most successful ways to effectively communicate your business values. It is a visual icon that appeals to your target audience and entices them to buy your products. As a matter of fact, logos clearly depict your company image while making it more credible and professional. Today’s post will describe how a logo design plays a key role in enhancing your company’s image.

Providing Worldwide Recognition to your company

Choosing unique and recognizable icons for corporate logos will help customers recognize your corporation among your competitors. Incorporating relevant images, symbols, shapes or icons in a logo design will provide worldwide recognition to your company, making it more famous among its prospective clientele.

Making Your Business more Famous

A logo with distinctive fonts and text will easily make your brand standout in the competitive business world. Boxes, block letters, borders and some graphics will highlight the name of your corporation in an effective manner. Readable and bold fonts will enable viewers to clearly understand the name and nature of your business.

Drawing Attention of Potential Clients

Selecting the right and relevant color scheme will not only enhance the other features of a logo design but will also entice the customers towards your brand. For instance, you can use bold and sober color scheme for portraying a professional business image. Indeed, a logo with the right color combination will certainly make your business standout in the marketplace.

So these are some of the major benefits of having a corporate logo that can truly represent your business attributes and mission statement to your audience. A corporate logo design with distinctive fonts, images and catchy color scheme will really make your business identifiable and recognizable, creating a more positive impression in the minds of customers.

5 Important Strategies for creating an Effective Logo Design

2011-02-25T23:40:00.000-08:00

Creating an effective logo needs a creative design approach as well as some well-planned strategies to become a unique branding tool for the business. There are certain benchmarks that can make your logo more professional and impressive for the viewers. Following the below mentioned strategies will definitely give you a decent logo design.

1. Prudent Color Selection

Using consistent colors is of utmost importance for a logo design that will significantly reflect your business attributes. The selection of relevant colors will truly entice and inspire more and more customers towards your brand.

2. Appropriate Images and Fonts

Images and fonts are other important factors that play an important part in creating a workable and understandable logo design. It reflects the name, slogan or the message you want to convey with your logo. Likewise, use of relevant images in a logo design will also make the logo describable helping customers understand the nature of your business.

3. Scalability

Another important factor that should be carefully kept in mind while creating a logo design is scalability. It is the featured property of an effective logo design that it must be easily scalable with the ability to contract or expand to any size.

4. Adaptability

It is another important consideration when creating a logo design for your corporation. Your corporate logo should be simple and adaptable for letterheads, business cards, embroidery, newspaper ads and other printed materials.

5. Simplicity

Simplicity is another important factor that contributes to making of an effective logo design. Simple design concept in comparison to intricate one will make it memorable visual icon for the viewers. This property will make your logo stand out from the crowd.

These important strategies will really contribute to make a persuasive brand identity for your corporation. Indeed, the whole logo design process requires the above mentioned strategies that will help you create an effective, memorable, describable and scalable logo design. A timeless, understandable and unique logo design will make a good first impression on the customers and they will be more likely to buy your products because of an effective corporate image.

Represent Your Business Professionally with a Logo Design

2011-01-03T03:16:00.000-08:00

Every logo is designed to enlighten the vision, standards and services of a corporation or organization. The name and the whole brand image of a company rely on this visual icon, so it is very important to select your company’s logo prudently. After all it depicts how professional your business is. Let’s have a look at some gospel truth of a logo design and how it provides a professional look to an enterprise.

Providing Instant Recognition in the Market

Undoubtedly, the significance of a logo design exceeds due to the ever increasing intensity of competition. After viewing the trademark of an organization, people get an impact of the quality of services certain business offers. A well-designed logo has the quality to provide instant brand recognition in the market, as it plays a great role in brand building process. Newly introduced businesses in the market can avail the chance of gaining instant market recognition via this impressive medium.

Representing Your Brand Identity

A unique and attractive logo design has the strength to build a strong and reliable brand image in the minds of the viewers. People recognize your company among others just because of this visual representation.

A Sophisticated Way to look Professional

Logo design has played a key role in the success of various established companies and corporations and still it is serving as an important and key element in the success of small and start up businesses. Simply, the significance of a logo cannot be ignored if somebody wants to achieve success and a recognized place in the market. In fact, a logo is a visual asset of a company that depicts its professional and marketing approach.

Hence, we can safely say that, a logo design is a visual representative that is tailor-made for a business and the process of brand building totally relies on the logo of a company.

3 Must Haves for an Effective Logo Design

2010-12-19T10:14:00.000-08:00

Nowadays, logos are serving as the most valuable assets for businesses, helping them to standout in today’s competitive business world. As a logo is the brand identity of your business which is used on websites, banners, business cards and other printed materials, therefore it is decisive to have some unique qualities. There are various factors that can make an effective logo design, but in this post I will highlight a few key elements that can create a memorable business logo design for your corporation.

1. Simplicity
Simplicity is the most leading factor that can make a make a logo design identifiable identifiable and memorable for the viewers. It is usually noticed that simple but creative design concept can make a corporate logo design a big hit for the businesses compared with those who consist of a complex and intricate ideas. In fact, simple and innovative design elements can play a major role in making a unique and elegant logo design.

2. An Appropriate Color Scheme
Another prime factor that can make a logo design visually attractive for the viewers is the right selection of colors. You should opt for the colors which are perfectly attributed to your particular industry. For instance feminine colors such as pink, lavender and aqua will best suit with the fashion and clothing industry, similarly warmer color tone such as brown, black, gray or navy blue can work well for real estate or mortgage businesses. So, choosing the right color palette for your business logo is a prudent decision to make it visually alluring icon that will surely endear the attention of potential clients.

3. Explicability
It is one of the most significant elements that a company logo design should possess. Besides using unique and creative design idea, other elements such as professional and bold typefaces along with relevant images or symbols can also play an integral role in making an effective logo design for your corporation. Incorporating relevant images and bold fonts will not make your logo comprehensible but will also develop better understanding of your business attributes and values.

Since there are various other factors that can create a successful logo, but the above cited elements are some most important ones. Considering these important things while making a company logo design will really help you to create a professional and persuasive brand identity for your business.

Image Sources: tigerartpoint.blogspot.com, wallpapers.free-review.net, whartonbusinessfoundation.com

5 Different Color Concepts for Corporate Logo Designs

2010-11-09T21:23:00.000-08:00

In my previous post, I discussed how a logo design plays a fundamental part in building a professional corporate image. In this post, I will describe the significance of different colors and their impact on a corporate logo design. Different kinds of colors can play an indispensable role in providing a brand identity to a corporation. Let us see how:

1. Pink – Represents Innocence & Softness

Pink is the feminine color that depicts delicateness and softness. It is usually used for beauty products, boutiques and other feminine industries.

2. Black – Signifies Power & Distinctiveness

Black is the most pertinent and significant color for corporate logo designs that represents corporate culture, reliability, authority and empowerment of your business in a more proficient manner.

3. Gray – Shows Corporate Approach & Attributes

Gary is considered to be a neutral color which ranges between black and white. Gary logos represent attributes and features of a corporate and effectively used by the different corporations to portray its brand identity.

4. Brown – Indicates Simplicity & Effectiveness

Brown color represents earthiness, simplicity, seriousness and neutrality. Brown color is usually used in construction and legal company logos to portray the nature and utility of their businesses.

5. White – Color of Purity & Prosperity

White is the best reflection of all colors that effectively exhibits purity, spirituality, prosperity. It is a corporate color that depicts virtue, safety and cleanliness. So, it can be used in feminine products, medical or health related logo designs.

Indeed, colors are the main essence of a corporate logo design that can make this graphical illustration unique and attractive. Different colors have different meaning and thoughts that can exhibit a marked effect on human perceptions. A corporate logo design exhibits a persuasive effect on onlookers’ perception and effectively endears viewers’ attraction towards your corporation.

Why Logo such an Important Part of Building a Corporate Image?

2010-10-08T22:12:00.000-07:00

A logo is a graphical representation of a corporation which is considered as one of the most fundamental parts of the marketing strategy. It is a unique combination of characters, images and graphics used to recognize and promote an organization. A logo design is an advertising tool of a company that draws attention of viewers and gains their trust and builds a professional and firm corporate image. Customers perceive the name and image of an organization via its logo design. In today’s competitive marketplace, only innovative and unique logos are successful and can give the clear-cut image of a company with excellence and quality.

Let’s explore some important facts of a corporate logo and discover how it builds a professional image of a corporation in the business world.

Logo Design – Set a Striking Professional Image

The graphical image of a company should possess innovative and unique qualities to set a striking image in the minds of the onlookers. A well-designed logo can represent the services and products of a company that it provides or sells to its customers. Even a unique logo design has the capability to make your corporation famous and easily recognizable among people. Indeed, it is a visual identity of a company that enables viewers to distinguish its corporate image from that of other competitors.

Appealing Logo – Create a Established Place

An appealing logo design can successfully build a corporate image in the marketplace. Along with that, it also has a strong power to establish a distinctive place of an enterprise in the business world. Using logo as a corporate identity on various advertising materials like websites, brochures, business cards, & coffee mugs plays an integral role in memorizing your brand identity by people. The repetitive display of a logo keeps the corporation’s name and business in the minds of the clientele which ultimately leads to a recognized and distinct place of a company.

Corporate Logo Design – A Persuasive Branding Tool

Today, the increasing intensity of rivalry in the business world has made it very essential to promote the brand image of a company. In this regard, a corporate logo design is a persuasive branding tool that can portray business values and standards competently. It promotes the brand image of a company and creates an impressive and long-term impression on the minds of the customers. By building a comprehensive brand image it can enhance customer trust and loyalty.

Indubitably, a logo design plays an indispensable part in creating a corporate image and conveying easy message to the onlooker. Indeed, it is the main essence of any business that enables a company to contend in competitive market and achieve its desired targets.

Why your Small Business needs a Logo?

2010-09-20T22:16:00.000-07:00

Nobody can deny the importance of a logo design which stands as one of the most important marketing and advertising strategies for businesses. Somehow, logos have attained their true worth and are valued globally, especially for the small and start up businesses. Small or upcoming businesses have to strive hard in order to establish their businesses and gain successful brand identity. A logo serves as a graphical representative that enlightens what a company is all about and effectively communicates the message in a graphical manner. A logo has an efficacy to provide you a distinct place apart from all the other companies in the marketplace. This is why it is of utmost importance for every small business to have a professional and unique logo design.

Promote Your Business

Nowadays, a logo is the best way to advertise your small business. However in order to do that a logo design must be commendable, only then will it be able to successfully promote of your business. It can not only market your small business effectively but will also help it to stand apart from the competitors.

Build Your Brand Name

By promoting the small business, a professional logo design helps provide a brand identity that will make the small and upcoming businesses stand out from the competitors. A creditable brand name encompasses all the advertisement in itself without any explanation and will be enough to tell everything about the services and products of your company.

A Trustworthy Symbol for the Customers

An expressive logo can not only attract customers but will also help enhance their trust and confidence for your brand. A professional looking logo design represents that you are loyal to your business and clients. It will create a firm position in the eyes of the customers resulting in development of enduring customer trust that will ultimately make your company famous and trustworthy.

Credibility Enhancer

An impressive logo design can boost your sale up and also increase the credibility of your business that will put your business reach higher in the marketplace.

Having a logo design is now become a hallmark of professional companies. It is a symbol that is displayed on every business item and can make the impression of your small business long-lasting and reliable. If upcoming and small businesses start off with a professional logo design they will definitely reach new heights of fame and will become a reputable corporation.

Don’t Have A Logo Design Yet? Get it Today!

2010-08-09T22:11:00.000-07:00

A logo design has become the vital need for every business to represent its services and motives globally. It is the great desire of every business to display its brand to the audience and stand out from their competitors. But to portray main objectives of the business, it is essential to have a website and a logo design. Logo design has become an important marketing and branding approach which is lucratively used in the field of online business. Let’s explore the crux of the matter of a logo design that how it works for a company and why it is essential?

Featured Branding Tool

A logo is a featured branding tool that has a knack to convey the message of a company to the viewer. It plays a key role in the success of a business. Don’t think that it’s just an icon or a symbol! Various factors like an effective image, pulsating and apposite color combination and fonts can make it an effective brand representative.

Inspiring and Relating People with Your Business

By building brand recognition, it serves as an inspiring way to connect people with your business. A unique logo has the quality to endear consideration of the onlooker that not only motivates them but also provides confidence so that they can easily associate with your business.

Enhance Credibility of a Corporation

By developing customer reliance, it provides credibility and reliability of a corporation. An effective logo design is an innovative way to depict a company’s mission that can serve as a hallmark for the corporation, becoming advantageous for enhancing the credibility of a business.

Indeed, a logo design plays a great role in representing a business identity. Getting one is more likely to be the best way to fix your business in the minds of both the competitors and customers. As, in today’s competitive world it is the biggest hurdle for start up businesses to stand out in the crowd. In the marketplace you will find a number of companies selling each and every product and providing all services. This makes having a logo design all the more important for achieving success in today’s market. So what are you waiting for? Get a logo design for your company right away!

Why Logo Designs should be Simple?

2010-06-28T02:20:00.000-07:00

Simplicity is one of the most important means to express creative ideas. Views that are presented in an easy and simple manner are much easier to comprehend than the thoughts presented in a tortuous way. This is even same for logo designing. Simple and understandable logo designs are easy to comprehend than complex logos. As simple logos can easily memorize by the people and remain in their minds for a long period of time. Following are some basic reasons that highlight the significance of simplicity in a logo design.

Simplicity – Matters for a Logo Design

Simplicity is an important factor that makes a logo design successful and effective. Logos with smart ideas that contain element of simplicity can effectively deliver the real meaning to the viewers. They make it easy for the customers to understand and remember the brand. A neat and painstaking design of a logo is highly admired by the audience. Indeed, the factor of simplicity is just enough to recognize among the crowd of other company logos.

Simple Logos – Effectively Grab Beholders Attention

The main aim of a logo design is to portray the identity and standards of a corporation in the business world. It is a graphical illustration of a brand identity; therefore, it should be presented in the most attractive, eye-catching and smart way to grab viewers’ attention. Designing a logo in a simple format will definitely make it attractive, comprehensive and understandable for the viewers. A simple logo enables onlookers to grasp the meaning represented by the company and present a clear-cut picture of company’s standards.

Simple & Unique Logo Design - A Symbol of Reliability

Simple and unique logos can attract audience and help your business to stand out from other competitors, but only if it is designed in an outstanding manner. Combination of appropriate colors, text, font and image makes a logo visually attractive and gives a magnetic effect to the onlooker. In fact, a logo depicts the standard and brand identity of a company and leaves an ever-lasting impact on the minds of the customers. Logos that are designed in a simplistic manner convey a sense of professionalism and reliability about the corporation which will definitely serve as a key to promote your business.

Lastly, it can be said that the whole brand image of a company is dependent on this graphical illustration. So, it should be simple and unique from other competitor logos. A simple logo has capability to deliver the main thoughts of a company to the audience, captivate them, and remain in their minds for a long period of time.